Job Description
Digital Marketing & Performance Manager
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Location: Hybrid: 2-3 days in Hammersmith HQ / 2-3 days remote
Department: Marketing
Reporting to: Head of Marketing
Contract Type: Full time (part time considered on request)
Start date: December 2025
About Mark Warner
Mark Warner specialises in superb activity holidays to top ski resorts in Europe and beautiful beach locations in the Mediterranean. Our holidays are perfect for everyone from families, single travellers and couples to groups of friends.
With 50 years’ experience we have grown into one of the most highly regarded independent travel companies in the UK. Each year we employ hundreds of staff to work in our overseas resorts and approximately 35 staff within the Head Office team in London. Half of all our holidaymakers have travelled with us before, some many times, with much of our success attributed to the high quality of our staff and their dedication to outstanding customer service.
About the role
The Digital Marketing & Performance Manager will be responsible for driving measurable growth in new customer acquisition and maximising ROI across all digital channels. This is a hands-on role requiring technical expertise across digital & performance marketing, analytics, SEO, CRO, and UX, with the confidence to direct and challenge agency partners. You will ensure that every digital pound spent delivers strong commercial results and contributes directly to business growth. This role is critical to rebuilding in-house digital capability and embedding marketing best practice across the team.
Main Responsibilities
Performance Marketing & Acquisition
- Own and execute strategy across all paid digital acquisition channels including PPC, paid social, display, programmatic, affiliates, and retargeting.
- Manage day-to-day delivery with media agencies, setting clear performance KPIs, reviewing campaign performance, and ensuring activity is optimised to deliver ROI.
- Support the digital agencies with clear direction on audience targeting, keyword selection and creative messaging.
- Implement test-and-learn frameworks to scale what works and reduce wasted spend.
- Proactively identify opportunities in emerging channels and AI-driven campaign tools to gain competitive advantage.
- Lead monthly performance reviews and channel reporting for senior stakeholders.
Website, UX & Conversion Rate Optimisation (CRO)
- Own website performance from a conversion perspective, understanding and improving every stage of the booking funnel.
- Lead CRO activity including A/B and multivariate testing, landing page optimisation, and UX improvement in collaboration with web developers and agencies.
- Use data from Hotjar, Clarity, and Google Analytics 4 to identify pain points and propose content/page changes.
- Partner with the web development agency to prioritise changes that improve speed, mobile usability, and booking conversion rates.
Analytics, Reporting & Tagging
- Own all marketing performance data and dashboards, ensuring accurate, consistent, and complete reporting across GA4, GTM, and all media platforms.
- Regularly audit and maintain tracking infrastructure, working with agencies to fix errors and improve data quality.
- Champion data-driven decision making, turning insight into clear actions that improve marketing effectiveness.
SEO & Content Performance
- Lead SEO strategy and implementation, including technical SEO audits, on-page optimisation, and content performance tracking.
- Collaborate with the SEO agency to improve visibility, authority, and rankings across key activity and brand terms.
- Manage keyword strategy aligned to seasonal demand (summer vs. ski).
- Monitor the impact of AI-driven search changes (Search Generative Experience, AI Overviews) and adapt optimisation tactics accordingly.
- Manage all content editors to ensure all site updates are fully optimised for visibility, intent, and conversion.
Agency & Stakeholder Management
- Act as day-to-day lead for all digital agencies across paid media, SEO, analytics, and CRO.
- Hold partners accountable to commercial outcomes and ensure integration across channels.
- Translate complex performance insights into clear business recommendations for the Head of Marketing, Finance, and senior stakeholders.
- Collaborate closely with Brand and CRM colleagues to ensure cohesive, full-funnel campaigns that drive both awareness and conversion.
Skills & Experience Required
Essential
- Minimum 5+ years’ experience in digital and performance marketing with a proven track record of campaign management and optimisation.
- Expertise in Google Ads, Meta Ads Manager, GA4, Google Tag Manager, and other key platforms.
- Proven experience managing CRO and UX design projects.
- Deep understanding of current SEO principles and experience overseeing technical audits and content optimisation.
- Experience managing agency partners, able to brief, challenge, and interpret recommendations confidently.
- Knowledge of data privacy and compliance (GDPR, cookie consent, tracking permissions).
- Demonstrable success in reducing CPA, improving ROI, and increasing conversion rates.
Desirable
- Experience within travel, leisure, or hospitality sectors.
- Working knowledge of HTML, CSS, or CMS systems.
- Familiar with affiliate marketing, retargeting, and conversion tracking set-up across multiple platforms.
- Experience integrating CRM data or email performance into paid and retargeting campaigns.
Key Attributes
- Highly analytical, data-literate, and commercially minded.
- Proactive, curious, and eager to keep learning, especially around AI, automation, and evolving search/paid media trends.
- Strong communicator able to translate technical findings into business actions.
- Collaborative team player, adaptable in a small but growing team.
- Results-driven with a high sense of ownership and accountability.
Success Measures
- Reduced CPA and improved ROI across all digital channels.
- Growth in new customer acquisition and digital contribution to total bookings.
- Improved website conversion rate and booking funnel efficiency.
- Increase in organic search visibility and non-branded traffic share.
- Reliable, actionable performance reporting delivered monthly to senior leadership.
Apply Now
Please send your CV and a cover note to Anne Williams - Annewilliams@markwarner.co.uk
